New York
A lot of directories nowadays draw from other, bigger directories to make up their own list.
This is only beneficial to your business if you update your NAP information regularly. Or else this will prove bothersome and have a negative influence on your online presence.
Other than that, this phenomenon helps you figure in more business directories. For local businesses, this is ideal. Consider that local directories will have more impact nowadays, especially since the COVID-19 pandemic.
Local Vs Non-local directories
You should implement the benefit of local SEO. It allows avoiding competing for space in the search engine results with larger businesses on the other parts of the country.
Local SEO can capture foreign consumers because of mobile searches. Furthermore, local consumers that are satisfied with your product or service are more likely to return and transform into lifelong customers.
Engagement & reputation
Local business directories carry the role of engaging with future customers. Develop a channel where they can engage easily with your business or reach your website.
Online directories are most of the time regarded as trusted sources for customers to find businesses on, like Google My Business.
As an SME and entrepreneur, one of your main goals should be to build trust and reputation. The main concept behind this is that online directory sites provide an already established network.
Brand awareness
Every time your business is seen, it improves the awareness of your brand in the customer’s eyes. It increases your opportunities for having a business from them.
Note that this is relevant for every business but especially for SMEs, online businesses and entrepreneurs starting a business. Brand awareness will make sure more and more customers are attracted to your business.